The independent city of Hof is located as a regional center in the administrative district of Upper Franconia in the north of the Free State of Bavaria and is part of the HochFranken region as part of a major regional marketing offensive.

Above all, the geographical location of the city of Hof is a significant advantage for investments. Hof is part of the Central European market and additionally close to the new, developing Eastern European markets: thus an ideal starting point for the development of expanding sales markets. From Hof, southern and central Germany as well as the Czech Republic and Poland can be reached quickly. Hof is located almost exactly in the middle between Frankfurt and Prague, Munich and Berlin.

This excellent geographical location gains even more importance due to the outstanding transport infrastructure.