Social media training for the retail sector

The city of Hof's business development department has organized a series of free workshops to support the city's retail trade.

The demands on bricks-and-mortar retailers are increasing, particularly due to the growth of online retail. In order to offer local retailers practical support, the City of Hof's business development department has joined forces with the Rid Foundation, Jennifer Müller and Christian Hempfling to develop a training program tailored specifically to the needs of retailers in Hof.

With three free workshops taking place in June 2025, each at 7 pm at the VHS Hofer Land, retailers will have the opportunity to acquire directly applicable knowledge about social media, video formats and local cooperation. They will be supported by the two experienced trainers Christian Hempfling and Jennifer Müller.

Topics of the workshop series

June 3, 2025- Getting started - using Instagram the right way

The workshop helps you set up a professional profile, analyze your target group and make your first posts - in an understandable and directly implementable way. You will create and set up your own profile together.

June 17, 2025 - Short videos - attract more attention with simple videos

Whether reels or TikTok - short videos attract attention. Participants learn how to create and publish effective clips using simple tools and the free CapCut app.

June 24, 2025 - Networking together - local cooperation for more success

Local cohesion makes you strong! This workshop shows how new customer groups can be reached and synergies created through cooperation - online and locally.

All workshops are designed to be practical, promote exchange and aim to ensure that participants go home with tangible results. Pre-installation of the Instagram and CapCut apps is recommended.

Participation is free of charge. Registrations are requested by 20.05.2025 by e-mail to tanja.mergner(at)stadt-hof.de.