Even more variety: Genussmarkt Hof

Under the motto "Experience pleasure - taste regionality", the Genussort Hof invites you to the big pleasure market around the Maxplatz on Saturday, 5 July 2025.

Official opening and programme highlights

From 8 a.m. to 4 p.m., visitors can look forward to a varied programme with regional specialities, traditional crafts and culinary hands-on activities. Admission is free. With a mixture of market hustle and bustle, gastronomy, cultural highlights and craftsmanship, the Genussmarkt is a special city experience. The focus is on the diversity of regional producers - from butchers and breweries to manufactories and agricultural initiatives. Along the longest gourmet table in the city, visitors can sample, exchange and enjoy in a relaxed atmosphere.

The official opening of the market takes place at 9.00 am, accompanied by "Die Gschrubbten", who provide a lively start with traditional music.

Activities for young and old

"Schnitz for kids" (10.30-13.00): Children aged 7 and over buy fresh ingredients at the market and then cook a "Hofer Schnitz" under the guidance of the Museum Bayerisches Vogtland.
Market devotion (10.45-11.15 am) in St Michael's Church invites you to reflect.
"Fake Food - Food between appearance and reality": The special exhibition at the Porzellanikon shows deceptively real food replicas.
Art meets specialities: an exhibition by Ingrid Ammen, Reinhard Heidig and Carola Wölfl as part of FreiRaum combines indulgence with art.

Culinary delights and music

"Genussregal Oberfranken" (from 1.00 pm): Indulgence ambassador Felix Bense invites you on a culinary tour of the city, which ends with a whisky tasting at Cigar House Wagner.
Slawek Dudar Trio (from midday): Live music with saxophone, double bass and electric piano creates a relaxed atmosphere on the Maxplatz.
Barbecue seminar organised by VHS Hofer Land (4.00 pm): To round off the event, there will be tips and tricks from a barbecue professional - with barbecue character.

Food stands and exhibitors (selection)

Hof butchers with a variety of bratwurst at the joint barbecue stand of gourmet ambassador Ralf Weigold
Café Jasmin with vegetarian and vegan dishes
Farmers' association with a large milk stand and the largest milk churn in the city
Meinel brewery with beer pro beer stand
Bärbel Scherdel with Franconian wine and tapas specialities
Genussort Münchberg with "Kulcity" products
Scherdel brewery with the team from the market parlour
Susanne Lang with tea mix creations

Other speciality stands: Turkish delicacies, baked blood, original Hofer Wärschtlamo, honey from Hofer Bienen, international specialities, Waffel Matz, game, spices and much more - complemented by the well-known traders of the weekly market. The Genussmarkt is part of the "Genussort Hof" initiative and impressively demonstrates what the region has to offer in terms of cuisine, craftsmanship and culture.