City marketing Hof e.V.
For image and economic power
Our task is to promote the cooperation of all forces interested in the welfare of the city of Hof. In doing so, we take over conception, control and information tasks. Furthermore, we bundle, coordinate and complement existing initiatives. City marketing is a cooperative task with all municipal departments such as urban planning and development, business development, education, culture, tourism, public relations, etc.
Main focus of the Stadtmarketing Hof e.V.
- Improvement of the image of the city of Hof internally and externally.
- Upgrading the city center with design elements, promotions, events, etc.
- Positioning of Hof as a shopping, cultural, sports and epicurean city as well as a business location
- Extension of the catchment area of customers and visitors
- Promotion of tourism
- Promotion of soft location factors for business, skilled workers and young families
- Bundling and marketing the city's special features as well as Hof's quality products and produce, e.g. beer, sausage bakery products
- Organization and support of projects that promote Hof's image and attractiveness as a residential, work, leisure, shopping and cultural center
- Market research, benchmarking and performance reviews
